Most Popular SaaS Email automation has become essential for modern marketing, allowing businesses to build relationships with leads, increase customer engagement, and ultimately drive more sales. SaaS email automation platforms offer powerful tools to streamline these efforts. This article dives into the most popular platforms available today, based on what users are saying, how popular they are, and what they can do.

To identify the most popular SaaS email automation platforms, we analyzed user reviews and ratings on G2 and Capterra, examined market share data, compared features and pricing plans, and explored case studies and testimonials.

Top SaaS Email Automation Platforms

Based on user reviews and ratings from reputable websites like G2 and Capterra, these platforms consistently rank among the top choices:

• ActiveCampaign: Known for its sophisticated automation capabilities and CRM features.  
• Mailchimp: A popular choice for businesses of all sizes, offering a wide range of features, including AI marketing tools and content creation tools.  
• Constant Contact: A user-friendly platform with a strong focus on email deliverability and customer support.  
• Drip: Focuses on e-commerce businesses and offers advanced segmentation and personalization features.  
• HubSpot: A comprehensive marketing and sales platform with robust automation features and a wide range of integrations.  
• Brevo (formerly Sendinblue): Offers powerful automation features at a budget-friendly price.  
• Omnisend: Caters specifically to e-commerce businesses and provides features like email marketing, SMS, and lead capture.  
• Klaviyo: Another e-commerce-focused platform with a strong emphasis on email and SMS automation.  
• MailerLite: A user-friendly platform with a generous free plan and advanced features like dynamic content blocks.  
• ConvertKit: Designed for content creators and influencers, offering features tailored to their needs.  

Market Share of SaaS Email Automation Platforms

The email automation platform market is fairly fragmented, but some key players hold significant market share:

• HubSpot: Leads the market with a significant share, particularly in the small business segment, boasting a 41.6% market share. HubSpot’s dominance in this segment likely stems from its comprehensive suite of marketing and sales tools, making it a one-stop shop for small businesses looking to streamline their operations.  
• Mailchimp: Holds a strong market share, especially among companies using email marketing automation tools, with 71.69% of the market. This popularity is likely due to Mailchimp’s user-friendly interface and wide range of features, making it accessible to businesses of all sizes and technical expertise.  
• Salesforce Marketing Cloud: A major player in the enterprise market. Salesforce’s strength in the enterprise market is likely attributed to its robust features, scalability, and integration with other Salesforce products, making it a suitable choice for large organizations with complex needs.  
• Infusionsoft: A strong competitor in the small business market with 32.8% of the market. Infusionsoft’s focus on small businesses and its affordable pricing plans likely contribute to its strong position in this segment.  
• Marketo: Holds a considerable share in both the small business and enterprise markets. Marketo’s ability to cater to both small and large businesses highlights its versatility and scalability as an email automation platform.  

Interestingly, while HubSpot dominates the small business market, the enterprise market sees fierce competition between Pardot and Eloqua. This difference in market dynamics suggests that businesses of different sizes have distinct needs and priorities when it comes to email automation.  

The top industries using email marketing automation software are Marketing, Education, and Social Media. This trend highlights the increasing importance of email marketing across various sectors, as businesses recognize its effectiveness in reaching and engaging target audiences.  

Looking ahead, the marketing automation software market is projected to grow significantly, reaching USD 8.05 billion in 2025 and USD 18.06 billion in 2030, with a CAGR of 17.54% between 2025 and 2030. This projected growth indicates the continued importance of email automation in the evolving digital landscape.  

E-commerce Email Automation Platforms

Several platforms cater specifically to the needs of e-commerce businesses, offering features tailored to online stores and retailers:

• Drip: Drip allows e-commerce businesses to segment customers based on their purchase history and website behavior, enabling highly targeted email campaigns. This level of personalization helps businesses send the right message to the right customer at the right time, increasing engagement and driving sales. Drip also supports multi-channel marketing, allowing businesses to reach customers through email, SMS, and pop-ups.  
• Omnisend: Omnisend provides e-commerce businesses with a suite of features designed to help them grow faster. These features include email marketing, SMS marketing, and lead capture tools, allowing businesses to connect with customers across multiple channels. Omnisend also offers easy integration with major e-commerce platforms, making it simple for businesses to get started.  
• Klaviyo: Klaviyo focuses on email and SMS automation for e-commerce businesses. This specialization allows Klaviyo to provide features specifically designed for online stores, such as abandoned cart recovery, product recommendations, and personalized email sequences.  

Features Offered by Popular Platforms

Each platform offers a unique set of features, catering to different business needs and budgets. Here’s a closer look at the features of some of the most popular platforms:

ActiveCampaign

• Email marketing: Create and send targeted email campaigns with various features like dynamic content and segmentation. Dynamic content allows businesses to personalize emails based on individual customer data, such as their name, location, or past purchases. Segmentation enables businesses to group customers based on shared characteristics, allowing for more targeted and relevant messaging.  
• Marketing automation: Automate various marketing tasks, including email sequences, lead nurturing, and behavioral triggers. This automation frees up time for marketers to focus on other tasks, while ensuring that leads are nurtured effectively and customers receive timely and relevant communications.  
• CRM: Manage contacts, track interactions, and segment leads for personalized communication. A built-in CRM allows businesses to centralize customer data and gain a deeper understanding of their audience, enabling more personalized and effective marketing efforts.  
• Landing pages: Create high-converting landing pages to capture leads and drive conversions. Landing pages are essential for capturing leads and driving conversions, and ActiveCampaign provides tools to create effective landing pages that align with your brand and marketing goals.  
• Forms: Build custom forms to collect information and grow your email list. Forms are a crucial part of lead generation, and ActiveCampaign allows businesses to create custom forms that capture the information they need to qualify and nurture leads.  

Mailchimp

• AI marketing tools: Leverage AI to generate content, optimize campaigns, and personalize messages. AI-powered tools can help businesses save time and improve the effectiveness of their marketing efforts by automating tasks and providing data-driven insights.  
• Content creation tools: Create visually appealing emails and landing pages with easy-to-use design tools. Mailchimp’s design tools make it easy for businesses to create professional-looking emails and landing pages, even without design expertise.  
• Marketing automation: Automate email sequences, segment audiences, and trigger emails based on user behavior. Automation features help businesses nurture leads, improve customer engagement, and drive conversions.  
• E-commerce integrations: Connect with popular e-commerce platforms like Shopify and WooCommerce to personalize marketing efforts. These integrations allow businesses to leverage customer data from their online store to create more targeted and personalized email campaigns.  

Constant Contact

• Email deliverability: Focuses on ensuring emails reach the inbox and avoid spam filters. High email deliverability is crucial for the success of any email marketing campaign, and Constant Contact prioritizes this aspect to ensure that messages reach their intended recipients. This focus on deliverability builds trust with customers, as they can rely on receiving important communications from the businesses they interact with.  
• User-friendly interface: Provides an intuitive platform that’s easy to navigate, even for beginners. A user-friendly interface makes it easy for businesses to get started with email marketing, without needing extensive technical expertise.  
• Email templates: Offers a wide variety of pre-designed email templates to create professional-looking campaigns. These templates provide a starting point for businesses to create visually appealing emails, saving them time and effort.  
• Social media marketing: Integrates with social media platforms to extend marketing reach and engage audiences. Social media integration allows businesses to connect with customers across multiple channels, increasing brand visibility and engagement.  

Drip

• E-commerce focus: Specifically designed for e-commerce businesses with features like abandoned cart recovery and product recommendations. These features help e-commerce businesses increase sales by re-engaging customers who have shown interest in their products.  
• Advanced segmentation: Segment audiences based on various criteria, including purchase history and website behavior. Advanced segmentation allows businesses to create highly targeted email campaigns that resonate with individual customers.  
• Multi-channel marketing: Create marketing campaigns across multiple channels, including email, SMS, and pop-ups. Multi-channel marketing allows businesses to reach customers through their preferred channels, increasing the chances of engagement and conversion.  

HubSpot

• Comprehensive platform: Offers a complete suite of marketing, sales, and customer service tools. This comprehensive approach allows businesses to manage the entire customer lifecycle in one platform, from attracting leads to closing deals and providing ongoing support.  
• Inbound marketing focus: Helps businesses attract, engage, and delight customers through valuable content and personalized experiences. Inbound marketing is a proven methodology for attracting and converting customers, and HubSpot provides the tools and resources to implement effective inbound strategies.  
• Robust automation: Automate various marketing tasks, including email sequences, lead nurturing, and social media posting. Automation features streamline marketing efforts and free up time for marketers to focus on strategic initiatives.  

Pricing Plans

Pricing for SaaS email automation platforms typically varies based on the number of contacts, features included, and the level of support provided. Here’s a summary of the pricing plans for some of the platforms:

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For example, ActiveCampaign offers four main plans: Lite, Plus, Professional, and Enterprise. The Lite plan starts at $29 per month for up to 500 contacts and includes features like email marketing, marketing automation, and newsletters. The Plus plan starts at $49 per month for up to 1,000 contacts and adds features like landing pages and SMS marketing. The Professional plan starts at $149 per month for up to 5,000 contacts and includes CRM and website personalization. The Enterprise plan offers custom pricing and includes advanced features like custom reporting and phone support.

It’s essential to carefully evaluate the pricing plans and choose the one that best aligns with your business needs and budget.

Customer Support Options

Reliable customer support is crucial when choosing a SaaS email automation platform. Here’s an overview of the support options offered by some of the platforms:

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Integrations with Other Tools

Seamless integration with other business tools is essential for maximizing the effectiveness of an email automation platform. Here are some of the integrations offered by the platforms:

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Case Studies and Testimonials

Many businesses have achieved significant success using SaaS email automation platforms. Here are some notable examples:

• ActiveCampaign: Your Therapy Source achieved a 2000% ROI from email campaigns using ActiveCampaign by leveraging the platform’s automation features to nurture leads and drive conversions. In another case, ActiveCampaign helped a company cut its advertising budget by 50% while still hitting monthly revenue targets. This was achieved by moving from first-touch reporting to a journey-based multi-touch understanding and tying LinkedIn impressions at the account level to revenue.  
• Mailchimp: Meowbox uses Mailchimp’s Shopify integration to personalize email campaigns and increase engagement. By leveraging customer data from their Shopify store, Meowbox can send targeted emails that resonate with individual cat owners, resulting in higher open rates and click-through rates. Mailchimp’s freemium model has also played a significant role in its success, allowing the company to acquire a large user base and achieve rapid growth. In 2009, Mailchimp introduced a freemium plan, which led to a significant increase in its user base within a year. This freemium model, coupled with effective marketing campaigns like the “Did You Mean Mailchimp?” campaign has helped Mailchimp become a leading email automation platform.  
• Constant Contact: Wellington Brewery utilizes Constant Contact’s Shopify integration to boost e-commerce sales through email campaigns. By integrating their online store with Constant Contact, Wellington Brewery can send targeted emails to customers based on their purchase history and preferences, resulting in increased sales and customer loyalty. Constant Contact has also modernized its email infrastructure to improve deliverability and scalability, ensuring that emails reach the inbox and avoid spam filters. This commitment to email deliverability is crucial for maintaining customer trust and ensuring the success of email marketing campaigns. Furthermore, Constant Contact has evolved its brand proposition and website design to focus on customer experience demonstrating its commitment to providing a user-friendly and effective platform for businesses of all sizes.  

These case studies demonstrate the potential of email automation to drive business growth and improve customer engagement.

Conclusion

SaaS email automation platforms offer a powerful way to streamline marketing efforts, nurture leads, and drive conversions. When choosing a platform, it’s crucial to consider factors like features, pricing, customer support, and integrations.

Here’s a quick comparison of the top platforms:

• ActiveCampaign: Best for businesses that need advanced automation and CRM features.
• Mailchimp: A good all-around choice with a wide range of features and a user-friendly interface.
• Constant Contact: Ideal for businesses that prioritize email deliverability and customer support.
• Drip: A top choice for e-commerce businesses with advanced segmentation and personalization features.
• HubSpot: A comprehensive platform for businesses that want to manage their entire marketing and sales funnel in one place.

Consider these recommendations for specific use cases:

• For SaaS and easy integration with Paypal, Stripe, GoSquared, and other Landing Page software: Drip is a good choice.  
• For sophisticated workflows: AutopilotHQ and SendInBlue are both very good options.  
• If you want Lead scoring and Sales Automation: ActiveCampaign is a great choice.  
• For managing blog subscribers, ConvertKit is a good option.  

By carefully evaluating these aspects and considering your specific business needs, such as business size, budget, and marketing goals, you can select the platform that will best help you achieve your email marketing goals. Explore the platforms mentioned in this article and find the perfect fit for your business to unlock the full potential of email automation.