Best Email marketing Tools for Shopify remains a highly effective strategy for online businesses to connect with customers, promote products, and drive sales . When it comes to Shopify stores, choosing the right email marketing tool can significantly impact your success . With an extensive list of over 670 email marketing tools available , it’s essential to select a tool that seamlessly integrates with your store, offers the features you need to achieve your marketing goals, and has received positive ratings and reviews from other users.
This article explores some of the best email marketing tools specifically designed for Shopify, considering their features, pricing, user reviews, and overall performance. Whether you’re a small business just starting or a large enterprise looking to scale your email marketing efforts, this guide will help you make an informed decision.
Top-rated Email Marketing Tools for Shopify
Based on extensive research and analysis, here are some of the most popular and highly-rated email marketing tools that integrate seamlessly with Shopify:
- ActiveCampaign: Known for its sophisticated automation and CRM capabilities, ActiveCampaign offers a robust suite of features to help you nurture leads, segment audiences, and personalize your email marketing .
- Klaviyo: Designed specifically for e-commerce, Klaviyo provides advanced segmentation, pre-built automation workflows, and detailed analytics to help you optimize your email marketing campaigns and drive conversions .
- Omnisend: With its focus on omnichannel marketing, Omnisend allows you to integrate email with SMS, push notifications, and other channels to create a cohesive customer experience. It offers pre-built automation workflows for cart abandonment, product abandonment, welcome emails, win-back and reactivation emails, and customer feedback and product reviews . Omnisend also features a unique “wheel of fortune” pop-up to encourage email signups .
- Drip: Drip is another powerful tool that caters to e-commerce businesses with its advanced automation features, segmentation capabilities, and revenue tracking. It allows you to create personalized email campaigns based on customer behavior and purchase history . Drip also has a visual automation builder that provides a clear overview of the workflow .
- Shopify Email: This native Shopify app provides a simple and cost-effective solution for basic email marketing needs. It offers customizable templates, easy integration with your store, and the ability to send up to 10,000 emails per month for free .
- Privy: Privy focuses on capturing leads and converting them into customers with its pop-ups, email marketing tools, and SMS capabilities. It offers intent-driven pop-ups and banners, spin-to-win wheels, and embedded forms for email collection . It’s a popular choice for small businesses looking to grow their email list and drive sales.
- SmartrMail: SmartrMail offers a user-friendly interface, pre-built automation workflows, and smart segmentation features to help you create effective email campaigns. It’s known for its ease of use and affordability .
- Constant Contact: A well-established email marketing platform, Constant Contact provides a wide range of features, including customizable templates, automation, and reporting. It’s a solid choice for businesses of all sizes .
- CM Commerce: CM Commerce (formerly Conversio) offers a suite of email marketing tools, including abandoned cart emails, post-purchase follow-ups, and product reviews. It’s designed to help you increase customer engagement and build brand loyalty .
- ConvertKit: ConvertKit is a popular choice for creators and bloggers, but it also offers features that cater to e-commerce businesses. It provides a user-friendly interface, landing page builder, and automation tools to help you grow your audience and drive sales .
- Mailchimp: Mailchimp is a widely-used email marketing platform with a generous free plan and a wide range of features. It integrates with Shopify and offers various tools to create and manage email campaigns, including A/B testing tools and a drag-and-drop builder .
- MailerLite: MailerLite is another affordable and user-friendly option with a drag-and-drop editor, landing page builder, and automation features. It’s a good choice for small businesses and those new to email marketing .
- GetResponse: GetResponse allows you to easily create automated email campaigns and segment customers for targeted marketing. It also has a wide range of features such as A/B testing, list segmentation, and auto-responders that allow you to optimize your campaigns and maximize conversions .
- Automizely: Automizely is a highly-rated email marketing app with features like professional templates that can be easily customized using the drag-and-drop builder, and automated email flows for abandoned carts and subscriber welcome emails .
User Reviews and Ratings
To gain further insights into the performance and user experience of these tools, we analyzed user reviews and ratings on platforms like G2, Capterra, TrustRadius, and the Shopify App Store.
Overall, these tools have received positive feedback from users, with many praising their ease of use, integration with Shopify, and effectiveness in driving sales. However, some users have reported issues with customer support, deliverability, or specific features. It’s crucial to consider individual reviews and compare them with your specific needs and priorities. For example, some users have noted that MailerLite has a stricter approval process to ensure high deliverability rates .
| Tool | G2 Rating | Capterra Rating | TrustRadius Rating | Shopify App Store Rating |
|---|---|---|---|---|
| ActiveCampaign | 4.6/5 | 4.6/5 | 7.9/10 | 4.4/5 |
| Klaviyo | 4.6/5 | 4.6/5 | 8.4/10 | 4.7/5 |
| Omnisend | 4.6/5 | 4.7/5 | 8.7/10 | 4.8/5 |
| Drip | 4.4/5 | 4.4/5 | 8.8/10 | 4.5/5 |
| Shopify Email | 4.6/5 | N/A | N/A | 3.8/5 |
| SmartrMail | 4.4/5 | 4.7/5 | N/A | 4.9/5 |
| Constant Contact | 4.0/5 | 4.3/5 | 7.9/10 | 2.8/5 |
| CM Commerce | 4.7/5 | 5.0/5 | 8.9/10 | 4.6/5 |
| ConvertKit | 4.4/5 | 4.5/5 | 8.0/10 | N/A |
| Mailchimp | 4.5/5 | 4.5/5 | 8.0/10 | 3.5/5 |
| MailerLite | 4.7/5 | 4.7/5 | 8.5/10 | N/A |
Note: These ratings are based on the latest available data and may vary slightly depending on the platform and the time of access.
Features
Each email marketing tool offers a unique set of features to cater to different business needs. Here’s a brief overview:
ActiveCampaign:
- Advanced automation
- CRM
- Email marketing
- Landing pages
- SMS marketing
Klaviyo:
- E-commerce focused
- Pre-built automation workflows
- Segmentation
- A/B testing
- SMS marketing
Omnisend:
- Omnichannel marketing
- Pre-built automation workflows
- Email marketing
- SMS marketing
- Push notifications
Drip:
- E-commerce CRM
- Advanced automation
- Segmentation
- Revenue tracking
Shopify Email:
- Basic email marketing
- Customizable templates
- Easy integration with Shopify
SmartrMail:
- User-friendly interface
- Pre-built automation workflows
- Smart segmentation
Constant Contact:
- Email marketing
- Automation
- Customizable templates
- Reporting
CM Commerce:
- Abandoned cart emails
- Post-purchase follow-ups
- Product reviews
ConvertKit:
- Email marketing
- Landing pages
- Forms
- Automation
Mailchimp:
- Email marketing
- Automation
- Landing pages
- Forms
MailerLite:
- Drag-and-drop editor
- Landing page builder
- Automation
It’s important to carefully evaluate the features offered by each tool and compare them with your specific requirements. Consider factors like the level of automation, segmentation capabilities, email design options, and integrations with other marketing tools.
Pricing
While many tools offer similar basic features, their pricing can vary significantly . Many email marketing tools also offer free plans or trials, allowing businesses to test them before committing to a paid subscription . Here’s a summary of the pricing plans for each tool:
| Tool | Pricing | Free Trial/Plan |
|---|---|---|
| ActiveCampaign | Starts at $29/month for up to 1,000 contacts | 14-day free trial |
| Klaviyo | Starts at $20/month for up to 250 contacts | Free plan for up to 250 contacts and 500 email sends |
| Omnisend | Starts at $16/month for up to 500 contacts | Free plan for up to 250 contacts and 500 email sends |
| Drip | Starts at $39/month for up to 2,500 contacts | 14-day free trial |
| Shopify Email | Free to install | 10,000 free emails per month |
| SmartrMail | Starts at $19/month for up to 1,000 subscribers | Free plan for up to 250 subscribers |
| Constant Contact | Starts at $12/month for up to 500 contacts | 60-day free trial |
| CM Commerce | Starts at $9/month | Free trial |
| ConvertKit | Starts at $9/month for up to 300 subscribers | Free plan for up to 1,000 subscribers |
| Mailchimp | Starts at $11/month for up to 500 subscribers when billed annually | Free plan for up to 500 subscribers |
| MailerLite | Starts at $9/month for up to 1,000 subscribers | Free plan for up to 1,000 subscribers |
Choosing the Right Tool for Your Business
Selecting the best email marketing tool for your Shopify store depends on several factors, including your business size, budget, marketing goals, and desired level of automation. In addition, it’s important to consider factors like personalization and the need for a deep integration with Shopify when choosing an email marketing tool . Here’s a breakdown to help you make the right choice:
Small Businesses:
- Shopify Email: A good starting point for basic email marketing needs.
- Privy: Effective for lead capture and conversion with pop-ups and automated emails.
- MailerLite: Affordable and user-friendly with a drag-and-drop editor and landing page builder.
Growing Businesses:
- SmartrMail: Offers a good balance of features and affordability with smart segmentation and automation.
- Omnisend: Ideal for omnichannel marketing with email, SMS, and push notifications.
- Klaviyo: Powerful e-commerce focused tool with advanced segmentation and automation.
Large Enterprises:
- ActiveCampaign: Robust automation and CRM capabilities for sophisticated email marketing strategies.
- Drip: Advanced automation and revenue tracking for personalized customer journeys.
- CM Commerce: Comprehensive suite of tools for email marketing, abandoned cart recovery, and product reviews.
Ultimately, the best approach is to try out different tools with free trials or free plans to see which one best fits your needs and preferences. Consider factors like ease of use, integration with your Shopify store, and the level of support provided.
Frequently Asked Questions
What are the benefits of using email marketing for my Shopify store?
Email marketing can help you build relationships with customers, promote your products, recover abandoned carts, drive sales, and increase customer lifetime value.
Which email marketing tool is best for beginners?
Shopify Email, Privy, and MailerLite are good options for beginners due to their ease of use and affordability.
What are the key features to look for in an email marketing tool for Shopify?
Key features include seamless Shopify integration, pre-built automation workflows for e-commerce, advanced segmentation capabilities, customizable email templates, and detailed analytics and reporting.
How much do email marketing tools for Shopify cost?
Pricing varies depending on the tool and the features included. Some tools offer free plans with basic features, while others have paid plans starting at $9 per month.
Can I try out email marketing tools before committing to a paid plan?
Yes, many email marketing tools offer free trials or free plans with limited features, allowing you to test them before subscribing.
Conclusion
Choosing the right email marketing tool is crucial for the success of your Shopify store. By carefully evaluating the features, pricing, and user reviews of different options, you can select a tool that aligns with your business goals and helps you achieve your marketing objectives. Remember to prioritize tools that offer seamless integration with Shopify, robust automation capabilities, and advanced segmentation features to maximize your email marketing efforts. Don’t hesitate to explore the free trials and plans offered by many of these tools to experience their functionalities firsthand and make an informed decision that will elevate your email marketing strategy and drive business growth.
